Haier Europe
New Dishwasher Platform
A New Dishwasher Platform To Boost Haier, Hoover And Candy Brands In Europe
Haier Europe, 2021
Context
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New energy standards and cost reductions
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Multi-Brand development with 3 different Design Languages
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Dedicated CMF for product localization in EU
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2 years' project with different time to market
My Role
Creative Designer and project leadership, coordinating Product Design, UI/UX and CMF teams (6-8 colleagues).
Stakeholder presentations and internal alignments.
Global Project, global scale challenges
Apply 3 different Design Languages
Manage +120 products variants: Models, UI and CMF
Projects running at the same time in different paces
CMF alignment within different factories and standards
Internal communication and alignment (R&D + HQ CN)
From low fidelity prototypes to sample selection, all proposals were tested in several steps with internal stakeholders and later with consumers.
Haier, Craftsmanship at its best
Designed for Masstige market segment, the product delivers the best UI experience with an advanced LCD display, a simplified UX for easy programming, and the “Partlight” for clear feedback even from a distance.
Hoover, Performance and wellbeing features
With angled design aesthetics, performance and health oriented features, this product is tailored for the UK and EU East markets, spanning from Entry to High-End segments.
The Rosieres brand adopts the Hoover aesthetics with slight graphic and CMF adjustments for distribution in France.
Candy - Accessible, familiar and Italian lifestyle
Featuring an easy-to-use UI and interior solutions designed to meet the needs European users, it targets the Entry to Mainstream segments with cost-effective solutions for large manufacturing volumes, driving increased profitability.
