Hoover
HF9 Vacuum Cleaner
A Premium Cordless Vacuum Cleaner To Renew Hoover’s Design Language
Haier Europe, 2022
Context
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Neutral aesthetics to suit different markets
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Online and In-Store design appeal
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Tight product costs to enhance profitability
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Flexible CMF configurations for different price points
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Fast paced project with Chinese Team collaboration day-by-day
My Role
From Concepting to Pre-Detailing, sharing project management responsibilities with another Lead Designer.
Design Concept & Studies
The project originated from the need to create a competitive product that delivers a "5-star" user experience. To accomplish this, several user testings were conducted to determine the optimal balance between performance, weight, and maneuverability.
Throughout the project, various prototypes were developed, ranging from POC technical products to AR/VR models and foam mockups.
Project Process
Phase 01 - 3 Months
Architecture > User Testing > Design Concepts
Phase 02 - 3 Months
ID Refinement > R&D Ping Pong > UI/UX
Phase 03 - 3+3 Months
User Testing > Colorways / CMF > Tooling
