Kärcher
Pressure Washer
A Product That Reflects The Brazilians’ Needs
Questtono, 2013
Context
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Growing and highly competitive market in Brazil
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Easy to use, transport and keep
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Versatility through variations of low-cost parts
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Following strict manufacturing costs for accurate market positioning
My Role
Supported in-field observation and design concept development . Main focus on Design Development, handling 3D modeling in SolidWorks with pre-detailing, and serving as the technical bridge between the Design Agency and R&D.
Research Phase
User observations + Focus group with consumers + Workshop with Kärcher team
Main insights
Friendly aesthetics > Unisex, closer to a home appliance
Compact size > Easily transported and stored
Backpack solution > Organize/Store accessories in the machine
One year from Concept to Production
The 3D modeling was very challenging, requiring high quality surfaces and details, overcoming technical constraints and making key decisions to balance design intent with product feasibility.
